Posted on April 22, 2016
Canaletto: Italian, cotton watercolor papers
Neenah Canaletto and Wild: Cotton, watercolor-type papers in heavy thicknesses

While graphic design goes a long way in creating a superior wedding invitation, an exceptional invitation also needs a great foundation—and that foundation is paper. There are thousands of paper options available in just about any finish, weight, material, and of course, color. If you’re pondering how to truly make your invitation stand out, a great place to start is deciding what’s going to carry that great design to the next level. When a guest pulls out the invitation from your envelope, remember that a large part of the experience is the tactile quality of your invitation. This foundation provides a starting point for you to set the tone for your day from daytime casual to black-tie formal. It’s easy to overlook this basic starting point but paying attention to this detail not only helps to elevate your overall invitation but can offer you more opportunities to add unique elements reflecting your special day.

French Speckletone: Natural, earthy-type papers
French Speckletone: Natural, earthy-type papers

Wide variety of surface textures you have to hold to experience
A wide variety of surface textures you have to hold to truly experience.

The weight and thickness of paper can signify the importance of an event even before a guest sees a single ink color or word. Papers come in various weights (thicknesses) and are referenced by “pounds” (#) or “points” (pt). The higher the pounds or points, the heavier the paper.

For example, if you’re hosting a casual, mid-morning, outdoor wedding, we’d recommend going with a paper less than between 100# and 130#. If you’re planning an elegant, formal, evening affair, help add to the feel by choosing a paper weight over 130#. Most papers over 130# will lend themselves to a very stiff feeling. So, if you were to hold one end in your hand and wave it up and down, it would bend or flex.

And texture? It can go a long way and you can treat it almost as a bonus ink color. If you’re planning a garden-themed wedding why not choose a cotton paper with nuanced texture to help guests anticipate the intimate setting before the day arrives? If you’re having a grand, traditional church wedding, allow guests to experience the formal mood with a dark-colored, super-heavy paper as soon as they open the envelope. A thinner cotton paper with a deckled (torn) edge also works equally well and has a more airy, ethereal feel. Perfect for a cathedral setting

Natural inclusions, like speckles in your paper content, can help indicate a natural, intimate, and casual affair. Rigid, embossed columns have a more formal feel. Still, the uneven surface of a cotton paper lends a sophisticated feel without being stuffy. A brightly colored paper can be the centerpiece and looks beautiful paired with more neutral-colored inks. Various colors of paper provide you the chance to incorporate accent colors and various shades of your wedding in an unassuming way. Pearlescent finishes are great for evening events—think of an outdoor wedding under the sparkling stars. These seemingly subtle aspects truly support the overall look, feel, and tone of your occasion before a single word is read.

Neenah Stardream: A whole rainbow of dazzling metallic sheens
Neenah Stardream: A whole rainbow of dazzling metallic sheens

Remember, paper is the starting point. It is where it all begins. The moment the envelope is opened, your guests are receiving a peek into your day and what they can be expecting to experience. Let us help you explore all the options available to you to help create an invitation that is more than just unique but also fitting for your occasion. Customization is more than colors and designs, so take advantage of the varieties of paper available to create something truly spectacular. Here’s just a tiny sampling of the papers we regularly pull from for our clients. We’re here to help ensure that your day is reflective of you and all you’ve envisioned. Starting with the right paper will help ensure that your invitation will see plenty of time outside of the envelope.
Reich Odeon: Heavyweight papers with a beautiful felt texture in a pearlescent finish
Reich Odeon: Heavyweight papers with a beautiful felt texture in a pearlescent finish.
Fibermark Suedemark: Paper that feels like suede makes a profound luxurious statement.
Fibermark Suedemark: Paper that feels like suede makes a profound luxurious statement.

Fibermark Touche: This paper feels like the velvety soft surface of a rose petal
Fibermark Touche: This paper feels like the velvety soft surface of a rose petal.

French Construction: Bright, yet subdued, colors are perfect for a more modern take on vintage.
French Construction: Bright, yet subdued, colors are perfect for a more modern take on vintage.

Neenah Astrobrights: Not afraid of color? Let the paper do all the talking.
Neenah Astrobrights: Not afraid of color? Let the paper do all the talking.

Neenah Classic Laid: Timeless papers in traditional colors with a refined and subtle linear texture.
Neenah Classic Laid: Timeless papers in traditional colors with a refined and subtle linear texture.

Neenah Eames: The texture of an artist's canvas

Neenah Eames: The texture of an artist’s canvas

Neenah Environment: Natural colors with natural inclusions are perfect for garden or vintage weddings.
Neenah Environment: Natural colors with natural inclusions are perfect for garden or vintage weddings.

Comments

There are no comments available